Don’t Hope for More Impact – Apply Now
This is part 2 in my short series for Non-Profits of all sizes on how to grow online donations, volunteers, services & programs through using Google Ad Grants. Read the previous lesson here if you missed it.
The Most Powerful Marketing Tool in The World of Non-Profits
We live in extremely exciting times now and whether you’ve heard the following before or not, humanity has officially transitioned from living in the industrial age to thriving in the information age.
Now power truly lies in having the right information at the right time, and in our world this naturally makes Google, which is the worlds largest single source of information extremely powerful. What else is truly remarkable is that you have access to this power, $10,000 per month to be exact. And it’s completely free to you.
Have you also heard before that the grant can be applied for it in about 30 minutes or less if you know what your doing (You’ll know what ‘your doing’ just from being here and then putting this information into action). It’s true – Google Ad Grants is not like traditional nonprofit grants. There’s no long application processes or expensive grant writers needed to successfully apply.
Why You Should Use Google Ad Grants Now
I truly hope you have massive vision, intentions and follow through plans for using your grant. But, even if you only do the minimum and simply launching the Google Grant properly, you’ll immediately begin showing your cause to hundreds or even thousands of future supporters ….every single month.
And did you know every month on Google over 100 billion searches are done? Why is this? Well it’s mainly due to the fact globally humans are constantly searching for information to help solve their largest problems and most pressing needs.
This means in a world where over 90% of online experiences start with a search, showing up atop of Google for searches & keywords related to your Nonprofits mission will transform your Nonprofits exposure, helping boost your ability to serve, lead, and impact.
You may be asking how does this relate to your organization? Because you and your nonprofit specialize in solving a critically important and niche social issue, this means you have large amounts extremely valuable information that’s capable of helping impact the individuals who need it most.
As you begin using the grant more and more you’ll get a feel for what’s working and what isn’t, and as you begin to get a feel for what’s working best you’ll then naturally see improvements in your marketing. You’ll start forming relationships easier, spread more awareness, and build a strong community full of individuals seeking ways to support a mission like yours.
Google Grants – A Fully Automated System Built To Grow Relationships
The simplest way to think about how Google Ad Grants works is to recognize that when set up properly, it’s a fully automated marketing system capable of jump starting opportunities to communicate with new people every day. So it surely helps to view the grant first and foremost as a relationship building tool – your job will be to focus on growing these relationships once launched.
Of course most of us naturally desire to raise online donations as quickly as possible and rapidly build an army of more supporters for our mission, but you’ve also most likely realized by now the surest way to achieve this is through tremendous relationship building.
Take the following for example and imagine how it could work for your Nonprofit. Imagine you’ve received the right information you need to know about Google Ads and you’ve now launched your first marketing campaign.
A couple of months have passed and you’re now consistently getting email subscribers, also known as leads – every day. If you didn’t already know, having the right email subscribers is considered the equivalent of having gold when it comes to online marketing and fundraising.
A subscriber is essentially a person raising their hand saying, “YES! I am interested in your story and want to learn more, add me to your database and send me more information”. The more subscribers you build, the more opportunities you’ll have to build a new relationship.
When I began my journey, I was in all honestly far from what one would call a naturally technical savvy person. Heck, I didn’t even create a Facebook account until about a decade after Facebook launched. I was forced to when I had begun joining businesses clubs in college. because that’s how everyone stayed in touch.
Despite lacking these natural skills, at the time what I did posses was an absolute knowledge of the fact that part of my purpose here on earth is to make a massive difference for positive change.
I believed and possessed a deep knowing that partnering with energetic and committed Nonprofits was the best way for me to accomplish my mission coming out of college.
I knew absolutely nothing about online marketing, Word Press websites, or social media at the start of my journey. I became exposed to technology and the massive opportunities of online marketing in 2011, and that’s when I instantly realized these were going to be the tools and skill sets capable of changing the world most rapidly.
Information and technology combined with a burning purpose in our current times creates power, and I realized this power needed to be served to the Nonprofit space. I’m convinced that if this guy (me), can use what I’ve learned and implement the strategies that I have to create impact results for nonprofits, then surely anyone else can learn and duplicate the exact same actions I did and begin creating success too.
Here’s How to Apply in 6 Steps Now
Here’s the 6 steps it takes to complete the Google Grant application. It’s fairly straight forward, the step that slows down most nonprofits is the step where you have to create your account. This is where you’ll need to log onto the Google Ad Words platform and set up your initial Google campaigns.
Don’t worry, you’ve probably seen the opportunity to sign up for my FREE Google Grant workshop throughout this series. If you’ve seen the image where I’m hanging out inside the Google symbol, that’s where you can click and register now.
Without further ado, here’s the 6 steps to applying below:
- Find out if your Nonprofits eligible
- Create account on Techsoup.com and create validation token
- Apply for Google for Nonprofits
- Enroll in Google Ad Grants
- Create your account
- Submit Your account for review
We’ll be launching a training video on these 6 steps, so be sure to stay tuned and also let me know if your interested in being notified when it launches.
This brings us to the end of todays core lesson, and I hope you found it helpful.
As always, let me know what questions you have after finishing today’s lesson.
(in the next lesson I’m going to share with you how I helped 1 of my favorite clients generate over 1,000 new leads…stay tuned)